03 Feb 2009
Franchising into Australia
Griffith University's Asia Pacific Centre for Franchise Excellence released its biannual franchising Australia survey in October 2008. Importantly, the survey was conducted prior to the onset of a major global financial crisis. On release, many large economies around the world were already in, or heading for recession.
At the time of the survey, Australia's economy was still expanding and this situation is reflected in the survey findings. At the time of data collection, franchisors weren't highly optimistic about the next 12 months. Despite this, the sector has continued to grow since 2006.
This Update provides an overview of the survey findings.